NEW Blonde Absolu, An Absolu-te MUST for your BLONDE HAIR GOALS

You are a blonde hair babe who loves your hair when you leave the salon after a fresh new do but totally loathe it when those pesky brassy and yellow tones starts showing up after a couple of washes. You prefer the cooler, ashy tones like pretty much all of our Cape Town blonde babes. We have discovered your new best friend. Don't stop here...Keep reading if you want to be the perfect blonde all year long!

So we have recently received the brand new launched product from Kerastase and of course as always we had to put it to the test for you to make sure all the beautiful before and after transformations we have seen online was true. We are big believers in being absolute lovers of the home care we provide to you so we test everything out before we decide that it is recommendation worthy to you. So we arranged a lovely session with all of our team after we have sent a few of the team members onto the training. When our team members return from training we love coming back and sharing the knowledge and empowering the team.

We specifically chose 3 very different blondes of our own, Farhana warmer toned going for more of a grey, Angelique cooler platinum blonde and Imelda more warmer golden blonde tones. Feel free to ask them about their experience at your next visit. This was crucial to ensure that it works on different types of blondes.

Off we went and we started the process by double cleansing with Bain Ultra-Violet Purple Shampoo. Applied it to wet hair and left it on for a minimum of 2 minutes then rinsed thoroughly. 

We followed with Masque Ultra-Violet Purple Hair Mask by applying it to shampooed and towel-dried hair. Massaged through lengths and ends. We left this hair mask on for quite some time while we continued the rest of our training. We applied a clingfilm to prevent the colour from shifting onto their clothing as well as keep the moisture in along with a cosy heated headwrap which is quite lovely now during the cooler winter. Ps Hot Tip: Nice thing to do on Selfcare Sundays!

The minimum requirements is to leave it on for 3-5 minutes however it can be left on longer depending on your desired degree of neutralization. We rinsed thoroughly and proceeded with our blow dry and styling. As you can see we have used the exact steps for all 3 different individuals to give you an idea of how it works and how this could work for YOU. Have a look at the before and afters which speaks for itself. We hope you are as Absolu-tely blown away with the results as we are. Let us know if you would like to try it out as well!

To recap:

Step 1: Bain Ultra-Violet Purple Shampoo

Shampoo for lightened, cool blonde, bleached, or grey hair.

Benefits to YOU:

• Instantly neutralizes your brassy and yellow undertones to maintain cool blonde shades and bring shine.
• Anti-brassiness action, boosts color luminosity, and blonde illumination.
• Hyaluronic Acid-fills & strengthens fiber damage from within and resurfaces cuticle for uniform porosity.
• Edelweiss Flower-anti-oxidative power against daily damage and softens and calms sensitized fiber
• Ultra-Violet Neutralizers-durably neutralizes brassy and yellow tones and tailor results through product pairing

Step 2: Masque Ultra-Violet Purple Hair Mask
Hair mask for lightened, bleached or highlighted cool blonde hair.

Benefits to YOU:

• Ultra-nourishing formula, neutralizes unwanted undertones to illuminate cool blondes for even brightness.
• Neutralizes brassy and yellow undertones for a flawless blonde and deeply nourishes the fiber.
• Hyaluronic acid, Edelweiss Flower and Ultra-Violet Neutralizers all has the same as above. 

Other products in the range: 

Bain Lumière Shampoo: Hydrating illuminating shampoo. Intensely hydrates fiber and removes impurities to illuminate hair. Provides the hair with a light feeling, deeply and durably hydrates the fiber, improves and illuminates natural shine, and leaves hair feeling light.

Cicaflash Conditioner: The nourishing power of a mask with the light touch of a conditioner: instantly restores, softens and protects hair from breakage. Deeply moisturizes strands without weighing down.

Cicaplasme Hair Primer: Instantly unifies damaged areas of the fiber, provides smoothness and lightness for flawless blonde hair. Hair primer infused with antioxidants, protects from heat up to 230 °C.

Ask us about our Buy 3 get 1 Free offer

Kerastase Blonde Absolu Ultra violet purple shampoo, Cicaflash conditioner, Cicaplasme hair primer